Marketing Quotes

 Shi Yuzhu, Xiong quotations
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1, with the common, the more things have in common is far more likely source of spread, enduring.
only into the common things that will not regard being lost. the history of many successful people and successful things, are adopted the Complex or nobility of character;
almost all the general theory of market economy are to increase the total social demand for commodities as the center, such as the Keynesian theory of the socialist market economy.
almost all the religious scriptures are based on universal adaptability and popularity to spread the story to which the Millennium is not bad;
almost all the immortal works of literature, are praised justice, the theme of love and freedom;
almost all of the creative works works are loved by people in the form of;
almost all been widely sung songs are catchy
be remembered almost all of the graphics are simple and harmonious form;
Almost all widely used by people are beginning to gain widespread recognition of the things hh.
in this powerful inertia of human cognition, the independent character of the things often do not have the timeless charm.
2, it will not be bored and not an advertisement to buy its products. This is human nature.
3, a product marketing in China, a crucial aspect is that consumers think that you have the strength, br> represents a strong reputation can be implemented on behalf of three bags (or return, replacement, repair), it means, find out who is responsible for the problem. It is important, who can give consumers that impression, whose products sell well in China to be!
4, the more creative the more personalized, the more personalized the more will not last!
Although the image by the wonderful people remember a time, into people's minds, But the lack of general adaptability and persuasiveness can not enter the human heart, which can not be sustained.
5, just like the ad, the more clever the less likely serves decent products. On the contrary, the more ads to convince the more popular force. It's like, you make friends in China and, the best approach is not like the West Qixing paradox, self-expression, but always efficient two strokes: a smile and concern for each other. This is the advertising, this is human nature !
6, the planning done, advertising people can quit, and employers only jump.
boss is thinking in the extreme environment is the cliff walk in Lema, and advertising and the planner is only routine, chatter anyway. Therefore, the boss is the biggest planners.
7, ad pretty not beautiful does not matter. importantly, advertising does not reflect the strength of the back of the product. The power of advertising through high-frequency to achieve, of course, behind the high-frequency advertising subtext is: I have the money, so I ad.
8, that you have money, you have the money, so you have strength, I can trust you
9, we can not always be installed in front of all the rich, but it can be installed in front of everyone within a certain time the rich.
If the ad in the most need two or three months time, in a certain area of ultra-dense released, its effect must be invincible!
will spend money, is the largest creative!
advertising frequency is of the greatest creative!
10, make your ad into consumers acquaintances, how to become a friend? It's to do with the frequency of advertising.
see an ad with a high rate of consumption to like your wife and colleagues, his wife is see every night, every day, the day see colleagues, so they become your friend, do you have enough trust in them, they have plenty of convincing to you.
do a frequency of advertising, can not do without a lot of money. but there is no money or how to do more than enough money to frequency? Here is one way: we can not in the capital city when the boss to go to the county seat, not in the county when the boss to start with a street start, not a street when the boss to start a shop in the beginning, in short, I make sure my ad in the operational area must be five times of the competition.
11, in advertising and marketing process, we also learn to create local advantages, ensuring the strength of an opponent in the local several times, only to reach this amount in order to obtain an overwhelming advantage of local campaigns, integrated small victories for the victory, and ultimately the overall victory.
had Mao The reason why the Red Army led by anti-siege in the victory of David and Goliath because he did not win it outright to the weak strong. In fact the command of Mao Zedong personally in their first battle in any strictly follows the an opponent five times > P is the advertising effect, F is the delivery of funds, S targeted area.
limited capital in the business case, that F remains unchanged, to enhance the advertising effect of P, the only way is to reduce as much as possible market area S. This is the way to do frequency.
13, melatonin is only mastered the two basic humanity of the Chinese people will succeed.
First, the people say that no one believes the tiger to the two people is not believed that the tiger came, three people said the tiger to everyone believed. so Melatonin has a television ad features: whether it is the baby version, cartoon or the live version, there could be a lot of people. all in unison Han Hao, shouting in unison .
14, advertising is simply Creative, an ad to let people quickly understand to be straightforward.
Chinese music is pentatonic, there is no harmony, music in China is to see children playing son, when a large ensemble, almost every kind playing musical instruments and audio are the same, you play the duo, he also play the duo; and Western music polyphony, speaking chorus, you play the duo at the same time, I play the microphone, he was playing much, form a major chord 135 to form a full three-dimensional effect; China's music is single, is a double line of Western music; a clean about Chinese music, Western music about stuffing.
highest state of Chinese literature Poem Poems, four sentences of twenty words to solve the problem the West is often a song can out of a book. China's novels are short sentences, seven eight words in one sentence, the West's novel is a long sentence, dozens of words is a word, read breath, the Chinese people are most afraid to see foreign novels.
the emphasis is on Chinese painting blank, the highest level is the Qi's painting, called the sum of a painting, a painting of a few to become, and the large number of blank . But the West is not the case painting, painting over and over again, layer by layer the paint coating to the canvas, apply a layer of a layer of dry, painted a dozen layers to be considered unfinished.
16, Sugar the. Here only about two feels good. the boss really move some brains.
However, I do not know the boss may have occurred, eating penises, swallow supplements to seek ways impotence has lasted thousands of years, will anyone believe can achieve the effect of chewing gum it? In addition, chewing gum is a kind of fashion behavior, eating chewing gum are usually young people. How can the one who printed my mouth it? Third, the product I am afraid to put adult products store, would have been peace of mind to buy it. Anyway, I put on the street will not buy the.
the final results of this product not only the strong can not other people's positive, but not their own Yang Zhuang, since prostitution was at best.'m sorry to see another move was wrong about the products their brains devoured by the market.
there is a similar example, That was when I was in Guangzhou. the work passing bus shelters, often see something called Also guilty of doing it wishful thinking to change people's consumption habits!
decades, the sweetness of the toothpaste, the function has been sued obtained teeth thoroughly, the competition between brands Shangqie interdependent, numerous casualties. A salty toothpaste into really makes you feel uncomfortable is sin, and if the benefits is also limited to stroke. The great amount of ad delivery, design is not bad, it is estimated the company handled or 4A, which is even more lamentable.
some time ago still I live in the area saw a newspaper column on product advertising. This is a called the grasp of the world!
the world's most successful organizations are religious organizations, after a thousand years of failure, and organizations and members of the around the world. This is because they sell the greatest humanity. What is the largest human nature? immortal! participate Our organization, practicing our wisdom, we can enter heaven, eternal endless.
the world's greatest stock trading pattern, it is also a great human trafficking mm unearned, lucrative! put your money In our case, do not you worry do not you worked hard, in time can be making money with money.
the world's most successful enterprises was most frequently mentioned is the human management magic.
the world's most successful product Disney theme park, which return to his childhood dream of human trafficking of human nature.
the world's greatest feats and scientific creativity, why not invent the steam engine? because it is a way for people to run faster; Why not invent electricity? because it is only people see more clear; why not find nuclear, solar? because it's just makes life more convenient. Why are Americans Armstrong landing on the moon by rocket? mm because of its infinite desire for thousands of years of human trafficking in the ; the great dream!
Therefore, the operation in person human level, to operate the largest human nature, they will be smart Babel, hand-eye sky!
18, is more important than advertising creative temperament!
temperament before selling point, first in the brand, first in the creative, the first in the strategy. no other reason, just because it is human nature!
19, there are no rules of strategy, there are rules there is no strategy.
Rules is positive, strategy is an odd, do not observe the rules is the soul of strategy, the key to surprise move is a strategist. rules before the rules are odd, the latter rule is positive, odd being with students, going, so the rule gives the most intelligent Enlightenment is: The significance lies not in compliance with the rules, but rather to break the rules, create rules.
20, I had many years of planning and advertising, learned countless rules, forget the countless rules, finally, I stick with it, the only way one: Let 50-year-old heart to others!
21, the most powerful man of education, there are three, one parent, and second, the teacher and the third is leadership.
parents on behalf of because the parents are relying on high frequency of contact with their children to educate their children;
teachers on behalf of authority to lower levels of education.
transition from products to brands, the core issue to be resolved is how the education market with the fastest way to educate consumers, the core is three ways:
first product advertising or information to achieve sufficient frequency to repeatedly emphasized that is the spokesperson or expert endorsement to the authority of Unlike similar products function;
the so-called selling point, that products will have unique functional benefits, to meet human needs, people want to buy;
the so-called selling points, selling point of this product means the consumer must be willing to take the business expected money to buy.
23, less than the strength of Chinese enterprises, Chinese enterprises lack the scale, in this case, if you want to win, then, first of all start from the edges and weak markets. melatonin, Hualong rely on instant noodles and Cola is this trick.
Go in this tactic is the term called the , accounting for chess first corner, after the accounting side, the last to take the middle.
24, the world will not collapse in two industries, a hospital, a school, because the hospital to address is the problem of sickness and death of people a person's life, illness and death should be in the hospital, so the hospital is a necessity of human society, so the hospital will never break down; schools to solve the national problems and hopeful development issues, so it can not collapse. < br> So, a product to sustain the survival and development continue, we must become a necessity.
25, I always say, everyone is a function of the world, as long as you put God to give you this feature to find out, and find for the industry to give full play to this feature, you can be successful.
divides people into two types of screws, one is a nail. their goal is common, is how to nail to the table.
If you find yourself screws nails, then you should find a screwdriver to help yourself, your life path is a curve, is spiral;
stars if you are a nail, then you should find a hammer to help yourself, your life path is a straight line.
hand, if you are a screw, but the envy of the nail straight life, ups and downs and pleasure in life, so like a nail to help you find a hammer to nail straight into the table , the results of the table was knocked you rotten, but also into less than a desk;
If the nails, screws envy of steady progress, every step of the graceful curve of life, he looked for a screwdriver to help themselves, the results of two tigers racking nine cattle The force is also not enter desk.
this analogy to tell us the truth: people only to find they do best and play to find the right industry to be successful.
26, companies must first do a good job positioning is to do the First, the Road, you can count 30 steps, others can only count 20 steps, your proposal must win. Go count road operator Road and planning to find out the value of saying that white is the largest single-handedly, each step can go all the way, that is, win. any project in which the conditions and context, the existence of numerous solutions, but only one of the most effective, I am planning the first requirement is to find effective ways as possible.
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China's first top ten planners, planning the highest award Ten planning experts

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planning Dali, Lawrence won the I've set such a discipline, a person's life can only do a trade, can not do the second sector; and can not do all the links in this industry, to do that for only some areas they are familiar with, but do when not mean forced, only that part of their most expertise hh
2, I set itself three Tomorrow will be a sudden collapse at any time to prepare for the worst results; second, not blindly, rashly to diversify operations; Third, allow enterprises to always keep plenty of cash flow.
3, the success and experience in most distorted , the failure is the correct summary of lessons learned.
4, since the failure of l r three campaigns, I develop a habit, who is spending my product, I'll want him to study thoroughly. one day without thoroughly studied , I'll pain the day. understand, so in order to understand, you have to spend a few months time, his drive to Jiangsu, Wuhan, to the countryside. Great things to do. For I did not consumers, despite the curse of the Gouxue head, I am very slow, not very concerned about.
7, I have no chance of success factors, a team led by necessity is my full attention to the target consumer group. know what they want, doing the same way. a lot of time together with the target consumer.
8, I have not studied advertising at first hand the Han card, want people to know, you can only vote in advertising. had written every word of his own, the first ad is successful, will naturally spend more. then bought some advertising professional books, textbooks that are deceptive advertising, the key is to attach importance to consumers. < br> 9, made the first brand of a product must do, it would be difficult long-term, difficult to do well, do not really successful first
10, the use in marketing must have a focus, must increase the human, material and financial resources to do in key areas, the use of key tools, so deep so thoroughly. a strong corporate financial strength and then, only in a few key industries and key areas, key products and work hard, if not focus on the average force, is bound to fail.
11, a product of a brand, brand extension can not be arbitrary can not adapt to the changes the future, you need to adjust the actual operation in a timely manner.
14, even if the strategic direction, the success of the effort of watering needed.
15, leader of the team is willing sincere heart never betray the real reason.
16, the so-called talent, that you give him one thing, he made a; you go to him one thing, he made a hh
17, a hundred more than ninety per today you never thought of the difficulties, because you do not know that it is difficult
18, I first find the difference, my product and other products where the difference? product differentiation, and create marketing events to the media reports as news consciously. there lived a man called the first law of marketing. you go to Harvard to learn, he would say a case. For Americans, who first to fly the Atlantic? general can answer them, but ask who is the second fly, and no one can answer out. Who is the third overflight? remember. Why? The third is the first woman to fly, she has had a first .
19, if there is no price advantage and absolute advantage in technology, do not enter the Red Sea market, or you will to lose!
20, doing business chain, it must be done version of a fool Marketing manuals and management manual, the only way to achieve long-distance management.
21, made national market, be sure to do a test market, to a little bit to, not fast; made, and really to make the country market, half a step faster, not slower!
22, find their own market segments. seize the key links, with emphasis on market research;
23, with its inherent idea of changing consumer, as in the consumer who are familiar with the idea up to guide the consumer;
24, of the general staff, to consider their interests first, and then the social value;
25, I was in my company just one thing mm market research;
26, the company small, as to ownership concentration;
27, take great effort to build a staff of even the most basic and easy to understand this manual, especially the inherent change in consumer thinking harder than the sun, Gordon;
31, the current era, after the details of the determinants of the right strategy, there are many details handled properly, your strategy right, they would fail.
32, Do not just look at the spire, second and third tier markets and greater than the line.
33, to do business in China, the law is slightly unsatisfactory will go wrong, will go to prison. business people should pay special attention to these two things really casual will happen. another example, I registered a company, register a head office, I was not able to come out with a million, again if the jail sentence or not. China has a lot of legal red line, once we understand law, it is easy to prison. Over the past five to ten years, those who encounter financial crisis of private enterprises, more than half or even higher, many people end up in jail, and jail is the reason for that? or rule of law, a capital chain tension, He will do a lot as he considers reasonable, but do not meet the requirements, which are to go to prison. our early days, when the beginning will have a very strong legal concepts, legal concepts, even if it can not stop an accident, one is big.
34,90% of the problems you do not want to think, you do not know that it is difficult.
35, as we have failed, at least those who have failed before, should always learn something from the inside. When people succeed it is to learn something, when in good times, when successful, Shen no less than the heart, summed up what nature is something virtual. Only when the failure to sum up The lesson is profound, is really.
36, the experience of the past again, to sum up the successful conclusion, especially for the failure of the night there after midnight, when you think about the dead of night. sleep anyway think, think you actually gain a lot more useful than you read. because some books are to stay away from you, that is to look at his past to write something.
37, you must build your brand inside, to dig out your first, fierce propaganda that point.
38, I think about marketing the university 80% of the content of textbooks is wrong. If there experts, I think that only experts consumers. to do a good product. in the early demonstration phase must have a lot of time soaking in among consumers.
39, many people within the industry are beginning against me, I learned later followed. because I do not have contempt for the rules, I was on her own rules, create rules.
40, I studied mathematics, ways of thinking is generally from A to B. We may pass on the way to go by. But I want to list From A to B all the exits, list all possible links, one way not to fall, and behold a way possible, which way a certain extent feasible mm decided that my way of thinking.
41, step 200 is not necessarily the person opening the first to arrive, I may open a 100 step, but I also kept the middle stop, I do not cheer, I do not rest, this is often the first to destination.
42, this thing is useful to useless, is that people believe it or not. This is the trick.
43, I was a famous failure, and I fear failure, I stand up to fail, so only can not fail to do the preparatory work.
44, I do not know what it feels like, when I encounter difficulties, even though I'm surrounded by loved ones, I have to leave them, I want to be alone, I has this habit, the greater the difficulties, I would go to solve this problem one.
45, not to emphasize objective reasons, people under extraordinary pressure, has extreme power potential.
46, I think (advertising slogan) is simple, but also the more vulgar the better. to let others read it quickly, and catchy, because there are many Chinese ze, it should be soon put the call out.
47 , the consumer is the best teacher, together with my colleagues and I investigated the market, and the elderly into the community chat, and even to supermarkets to buy Melatonin direct and exchange customers. Everybody needs are not the same, you can not spend much for the research firm to investigate, not holding a table on the road stopping people to check, only to talk to chat with him, engaged in small talk.